But what if it didn't have to be?
Maybe the answer is to "institutionalise" sustainability. What if when you go shopping, you can't not be sustainable? What if your workplace made sustainability part of the wallpaper?University campuses become Green War battlefields and countries as well as communities feel proud and are rewarded or their efforts in a way that make us all want a piece of the pie...
My initial thoughts are turned towards the creation of a national sustainability agenda encouraging businesses and communities to “compete” in proactive carbon emissions reduction. The US already do a lot of this on University campuses and I think it has massive potential to make lasting impact and positive change across the public sector and society as a whole. Blue sky thinking perhaps. I like blue skies.
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